Instruction Manual: Jamiroquai

By Dragan Ambrozic
Instruction Manual: Jamiroquai

British neo-soul-funk revolution from the late ‘80s that followed acid house - Brand New Heavies, Incognito, James Taylor Quartet, Galliano, Young Disciples and others – didn’t have its superstar, the hero who would explain it and make it important to the young audience uninterested in euphemized quotations of forgotten funky gods. Despite the popularity and even longevity of some of these bands, this whole generation remained within the walls of this scene. This all changed when Jason Jay Kay suddenly climbed the charts in 1993, followed by a band of competent musicians. The original name that referred to the whole band still remained most closely connected to him. Obviously, the time came for messages in pop songs – their debut album "Emergency On Planet Earth", remained sealed as one of the most popular debuts of all time, with its recognizable ecological activism, interwoven is Steve Wonder soul style. Launching along the way now distinguished character Bufallo Man, Jamiroquai made contemporary soul music glittery and acceptable again, especially for those who look for more in a song than a reason to sway. The following album, "The Return Of The Space Cowboy" and "Travelling Without Moving" slowly turned Jamiroquai into sensational global stars that are here to stay. Fast ride and the most expensive cars, a Grammy and "Naked Chef", love and other problems caught media attention for years, but a long list of hit singles that marked the time is what made them truly great pop phenomena. This is why "Rock Dust Light Star" is a long waited venture of the most interesting artist in the millennium soul generation. New disco elements slowly took over, but Jamiroquai discipline them too, successfully talking them into speaking in the name of conscience. Dragan Ambrozić, Main Stage program manager ______________________________________________________________________ Uputstvo za upotrebu: Jamiroquai Britanska neo-soul-funk revolucija sa kraja osamdesetih koja je pratila acid house - Band New Heavies, Incognito, James Taylor Quartet, Galliano, Young Disciples i drugi - nije imala svog superstara, svog heroja koji bi je objasnio i učinio važnom mladoj publici nezainteresovanoj za ublažene citate zaboravljenih funky bogova. Uprkos popularnosti, pa i dugovčnosti nekih od ovih sastava, cela ova generacija sastava ostala je zatvorena u okviru svoje scene. Sve se to promenilo kad je na top liste 1993 sasvim iznenada iskočio Jason Jay Kay praćen bendom kompetentnih muzičara. Originalno ime za ceo sastav - Jamiroquai - ipak je ostalo najviše vezano za njegovu pojavu. Očigledno je bilo vreme za poruke u pop pesmama - njihov debi album "Emergency On Planet Earth", ostaje upisan kao jedan od najpopularnijih debi albuma ikad, sa svojim naglašenim ekološkim aktivizmom protkanim kroz soul u stilu Steve Wondera. Lansirajući usput sada prepoznatljiv karakter Bufallo Man i, Jamiroquai su učinili modernu soul muziku opet svetlucavom i prihvatljivom, posebno onima koji u pesmi traže i nešto više od razloga za đipanje. Sledeći albumi, "The Return Of The Space Cowboy" i "Travelling Without Moving" pretvorili su polako Jamiroquaia u senzacionalnu globalnu zvezdu koja je tu da ostane. Brza vožnja i najbolji automobili, Grammy nagrada, "Naked Chef", ljubavni i drugi problemi, godinama su zanimali medije, ali je dugačak niz hitova po kojima se vreme pamtilo ono što ga svrstava među istinski velike pop pojave. "Rock Dust Light Star" zato je dugoočekivan poduhvat autorski najzanimljivijeg umetnika generacije milenijumskog soula. Novi disko prelivi polako su odneli prevagu, ali Jamiroquai i njih disciplinuje i sa uspehom nagovara da govore u ime savesti. Dragan Ambrozić, Main Stage program manager