{"id":257890,"date":"2023-07-12T12:31:02","date_gmt":"2023-07-12T10:31:02","guid":{"rendered":"https:\/\/www.exitfest.org\/?p=257890"},"modified":"2023-07-12T12:31:02","modified_gmt":"2023-07-12T10:31:02","slug":"ploho-and-dry-cleaning-at-exit-festival-from-east-to-west","status":"publish","type":"post","link":"https:\/\/www.exitfest.org\/en\/ploho-and-dry-cleaning-at-exit-festival-from-east-to-west","title":{"rendered":"Ploho and Dry Cleaning at EXIT Festival \u2013 From East to West!"},"content":{"rendered":"

They hail from two ends of Eurasia \u2014 Novosibirsk and London \u2014 bringing a breath of fresh air. We will surely hear much more about them in the coming years, and we have no doubt they’ll visit us again.<\/b><\/p>\n

PLOHO<\/b><\/h3>\n

There has always been a generation gap between older, younger, and “middle-aged” music consumers. However, it now seems to be the widest it’s been since the ’50s and ’60s, the times of “Elvis’ shockingly sensual hips” and the “mop tops from Liverpool.\u201d Simply put, the older generation truly despises what the youth adores, and vice versa. Creating music with broader appeal is a formidable challenge. Yet genre scenes have never been more vibrant. Take metal or the darkwave-goth, for instance, so rich, encompassing both old and young, 60-year-olds and 17-year-olds, and all those in between, drawn to the same genre. It’s often best to follow your heart, make music that you love, and fall into a “niche” of passionate fans.\u00a0<\/span><\/p>\n

This is precisely what’s happening with the rapidly growing darkwave scene, where the latest stars, following the global breakthrough of Turkish <\/span>She Past Away<\/b>, Belarusian <\/span>Molchat Doma<\/b> (both bands performed at EXIT 2022), and German <\/span>Lebanon Hanover<\/b>, are Novosibirsk’s <\/span>Ploho<\/b>, which loosely translates as “Bad.\u201d Led by the energetic and gloomy bard <\/span>Viktor Uzhakov<\/b>, they dominated <\/span>Visa Fusion stage<\/b> on the first day of <\/span>EXIT Festival<\/b>, guiding us through dark hits from <\/span>\u201c<\/b>Gorod ustal<\/b><\/a>\u201c<\/b> to <\/span>\u201c<\/b>Ne budem proshchatsya<\/b><\/a>\u201c<\/b> and compelling us to dance with tears in our eyes, as Ultravox once said. The deep darkness of the Siberian wilderness, combined with long winters and the urban alienation of a true metropolis, permeates each song, and Viktor’s voice seems to come “from beyond.”<\/span><\/p>\n

As I’ve always said, there’s no excuse for lack of melody; Radiohead, Nirvana, The Doors, and Joy Division managed to create great ones, and so should everyone starting in music who aspires to “make it big.\u201d <\/span>Ploho<\/b> are here to stay, increasingly mastering the art of writing catchy tunes that emanate genuine pain yet are technically polished to perfection. As their latest single says, “ne budem proshchatsya” \u2013 we won’t say goodbye. We are just getting to know each other.<\/span><\/p>\n

DRY CLEANING<\/b><\/h3>\n

Whatever <\/span>Florence Shaw<\/b> and her crew meant by “dry cleaning,\u201d they’ve succeeded after only two albums. The British soul might experience and “cleanse” urban melancholy differently: no long winters with snow, just rain. There are no vast empty expanses once you leave the city; it’s one town after another, one village before the next \u2014 no place away from people: a true cacophony, the exact opposite of Siberian silence.\u00a0<\/span><\/p>\n

This is how we could describe the music of <\/span>Dry Cleaning<\/b>: <\/span>controlled cacophony<\/b>. <\/span>Florence’s<\/b> existential angst-driven depression is conveyed by her showing up dressed like a diva, striking a pose that somehow emulates both <\/span>Lana Del Rey<\/b> and <\/span>Ian Curtis<\/b> from <\/span>Joy Division<\/b>, and beginning her narration as if it\u2019s all just a tad too tedious to recount, yet she speaks tirelessly. A very British attitude, upon reflection. Deep melancholy and sorrow conveyed through the grumbling of a beautiful woman who wonders, “What\u2019s the point of all this everyday life?\u201d But that’s just <\/span>Florence<\/b>.<\/span><\/p>\n

The rest of the band delves into post-punk and shoegaze, creating a raucous dynamism reminiscent of <\/span>Ride<\/b> or the early <\/span>Arctic Monkeys<\/b>. Britain\u2019s latest “musical prodigy” managed to close EXIT 2023 in the same way <\/span>Ploho<\/b> opened it, attracting fans of indie sound who aren’t afraid to say \u2013 there’s silence, grayness, and darkness within me, but I make noise so you can find me, and we can all embrace in this peculiar night of mixed emotions, ending this year’s program at the ever-magical <\/span>Visa Fusion stage<\/b>.<\/span><\/p>\n

Written by: \u017dikica Milo\u0161evi\u0107<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

They hail from two ends of Eurasia \u2014 Novosibirsk and London \u2014 bringing a breath of fresh air. We will surely hear much more about them in the coming years,<\/p>\n","protected":false},"author":1,"featured_media":257857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184,3392,23],"tags":[2958,3257,3581,3582,224,649],"class_list":["post-257890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-exit-2023-3-en","category-news","tag-zikica-milosevic-en","tag-exit-festival-2023","tag-dry-cleaning-en","tag-ploho-en","tag-exit-festival-en","tag-exit-en"],"acf":[],"yoast_head":"\nPloho and Dry Cleaning at EXIT Festival \u2013 From East to West!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exitfest.org\/en\/ploho-and-dry-cleaning-at-exit-festival-from-east-to-west\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ploho and Dry Cleaning at EXIT Festival \u2013 From East to West!\" \/>\n<meta property=\"og:description\" content=\"They hail from two ends of Eurasia \u2014 Novosibirsk and London \u2014 bringing a breath of fresh air. 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