Lanna, the Electronic Music Wunderkind, Is the First Artist in front of EXIT Music & Talent Office!

On World Music Day, a few days after the launch of EXIT Music & Talent Office, we have an announcement of the first artist representing the comprehensive center for developing global music stars — Novi Sad producer and DJ Lanna, one of the most promising rising stars of the electronic music scene!

21. June 2023. — Author: EXIT

Her journey to stardom began when she first performed at EXIT at the age of 13, as the youngest-ever act to take the stage at the multiple European festival champion, and she has already performed alongside the most prominent global music stars, including Paul Kalkbrenner and Indira Paganotto. Her ascent will continue as part of the unique all-female concept at the colossal mts Dance Arena on Thursday, July 6, where she will perform shoulder to shoulder with the most powerful women of the global electronic music scene – Nina Kraviz, Indira Paganotto, and Amelie Lens! 

As the youngest-ever performer at EXIT festival, a musical prodigy, and the first artist who will have the opportunity to build a global career with the support of the EXIT family, Lanna will be this year’s Youth Star – an example of positive values for young people and a testament that hard work, dedication, and persistence fulfill all dreams.

“Lanna is one of the brightest role models at a moment when young people are facing many challenges – her talent and dedication are incredibly inspiring, and that’s why she is the perfect choice for the first representative of the EXIT Ecosystem. We believe that her musical journey will show young people that hard work, dedication, and persistence are the key to reaching one’s dreams. We are proud to be the wind in her sails and support her in all aspects of career development,” says Dušan Kovačević, Founder and Director of EXIT festival.

Lanna first introduced herself to EXIT audience in 2019 at the AS FM stage as a thirteen-year-old and the youngest member of the EXIT family to this day. Two years later, she performed on the NSNS stage, and it took another two years for her to step onto the colossal mts Dance Arena for the first time. In May, she had the opportunity to close the Umag Sea Star festival following the performance of leading psytechno star Indira Paganotto, where she kept thousands of fans dancing until the early morning at the Tesla Main Stage. Before this, she opened the spectacular EXIT Dance Arena Belgrade Takeover event featuring Paul Kalkbrenner. The next step on her promising career path towards stardom will be a performance as part of the unique all-female concept on the mts Dance Arena at the opening of EXIT festival on July 6, where she will share the stage with the most powerful women of the global electronic music scene – Nina Kraviz, Amelie Lens, and Indira Paganotto.

“I am overwhelmed with excitement and gratitude that EXIT has recognized my work and the need to help young musicians. This motivates me to work even harder, create more, and demonstrate to everyone that they can achieve a lot through persistence. This is the realization of my wildest dreams, and I want to inspire others to believe in their goals,”  said Lanna.

The young producer and DJ from Novi Sad developed a love for electronic music as a twelve-year-old, and by the age of 14, she took second place in the “Let’s Mix It” DJ competition. Last fall, she started releasing her first tracks – beginning with the single “My Journey and following up with the EP “White Shadows in collaboration with Sebastian Haas. This made her the youngest-ever producer to feature on Beatport’s Top 100 Progressive-House list! 

Music & Talent Office – EXIT Echosystem was established to provide comprehensive support and an opportunity for promising and talented musicians from the region and beyond to develop successful global careers through a label, artist management, booking, mentorship, and collaboration with leading world music stars and agencies. New, young talents will thus become part of the vast EXIT family through the EXIT Music & Talent Office, getting a chance to break through on the global music scene with professional guidance and support from music and festival industry experts.

Over the past two decades, EXIT has not only brought the most prominent global stars to its stages; it has also hosted over 1,000 performances by musicians from the region outside their home countries. Many artists remember their EXIT performances as pivotal career moments, helping them expand their fan bases. After starting on smaller festival stages, many have returned to subsequent festival editions as headliners.